A. Lange & Söhne
Booth
Geneva, Switzerland
2024
VOK DMAS
Watches and Wonders 2024
In Geneva, the latest innovations from the manufactory were unveiled.
25 years after the introduction of the DATOGRAPH, A. Lange & Söhne presents two fascinating interpretations of the groundbreaking chronograph from Glashütte: the DATOGRAPH UP/DOWN in white gold with a blue dial and the DATOGRAPH PERPETUAL TOURBILLON HONEYGOLD “Lumen.”
Execution:
The exhibition booth, like the watches themselves, was designed with the highest standards of precision, design, and elegance. The concept emphasizes luxury and precision, combining modern elements with timeless elegance to highlight the craftsmanship of the timepieces.
A mirror ceiling serves as the booth’s central highlight, not only adding a sense of depth and grandeur to the space but also amplifying the effect of the oversized display piece.
The adjoining rooms for meetings and sales are furnished with comfortable seating, stylish furniture, and pleasant lighting. Materials like leather and wood create an exclusive atmosphere for high-level discussions. This captures the essence of the exhibition and the meticulous attention to detail in both the watches and the booth design.