Frankfurt, Germany 2019
Benz & Ziegler realized the exhibition stand for the BYTON automotive brand at the IAA 2019 in just seven weeks, from the first briefing to the opening, on behalf of the BYTON lead agency VOK DAMS Events GmbH.
Under the motto “Your Platform for life”, the global company with headquarters in China presented the prototype M-Byte to the public for the first time.
The exhibition idea focused on networkability and digital functionality. The 48-inch BYTON Stage Display, which extended from the driver’s to the passenger’s side, and a driver recognition system created a novel form of communication and networking. This networked space was the starting point of the booth concept, where the vehicle and a simulator designed to illustrate digital functionality formed the center.
The copper strings, partly made of laminate or just painted, ran like a spatial network through the entire booth, leading visitors into the world of BYTON.
The basic material was wood decor, which was processed in the floor and walls of laminated panels and with warm gray-colored fabrics. Copper and gray represented the colors predominant in BYTON’s corporate design.
In the rear of the building, which houses two meeting rooms, a screen was integrated in the dashboard in the style of the LED screen, on which the new products were shown. The spacious showcase lounge and café bar were designed for press conferences and a lively exchange of information.
BYTON
booth
IAA, Frankfurt
2019
383
Thomas Stefan
