Harbour Energy AOG 2025
Buenos Aires, Argentina 2025
Buenos Aires, Argentina 2025
Harbour Energy
Exhibition Booth
Buenos Aires, Argentina
2025
Mariana Roveda/Estudio TOMA
The 140 m² exhibition stand was inspired by the company’s brand identity and transformed into a spatial design concept.
A central design element was a white steel frame structure, which served as the base for the facade elements and supported hanging plants that created a natural, lively atmosphere.
Block graphics were applied to the structure, resulting in a three dimensional form.
The stand was deliberately oriented towards the corner, following the natural flow of visitors, to ensure maximum visibility and accessibility.
The seating area featured light gray upholstery and wooden details, creating a warm and inviting atmosphere.
A built-in niche for the bar saved space and provided an area for meetings and conversations.
Here, visitors could enjoy hot beverages from the catering service and relax in a comfortable setting.
Overall, the space conveys transparency, openness, and professionalism.
