Las Vegas, USA 2018
For Here, the online map service of the automotive groups Audi, BMW and Daimler, Benz & Ziegler realized the exhibition architecture at CES 2018 in Las Vegas in cooperation with long-time partner Jack Morton.
The two-story pavilion consists of a steel structure that allows for sustainable multiple use and quick assembly and disassembly. From the outside, the pavilion appears as a closed cube. A dynamic incision marks the entrance into an immersive experience.
On the first floor level, various case studies are used to present Here as a leading company in areas such as mapping services, autonomous driving and smart city. The spatial layout allows both large screenings and secluded areas for in-depth examination of Here’s products. In terms of design, the deliberate use of lighting with installation light tubes and screens on the ceilings picks up on the theme of digital mobility, the staging of which is further enhanced by interactive elements. Several lounges on the upper floor offer atmospheric spaces for meetings and concentrated work.
HERE
booth-pavilion
CES, Las Vegas
2018
774
Julien le Bas
Jack Morton Worlwide
