HERE Paris Mondial 2016

Paris, France 2016

PAVILLON MONDIAL DE L’AUTOMOBILE, Paris

Navigation and networking of local data, bringing complex technologies of interactive map services to life and a new look – HERE’s new trade show stagings will be presented as experience spaces first at the Mondial de l’automobile, Paris 2016 and then at CES in Las Vegas 2017 and 2019.

From the outside, the freestanding pavilion appears as an austere cube with a large-scale exterior LED as an inviting portal that leads visitors inside. Inside HERE’s new fire hall, visitors are immersed in: the unfold. The basic design element with its untamed peaks, corners and edges is expressively reminiscent of the tangled streets of maps and city plans.

Space and floor, interior and graphics are determined by the dynamic graphic language of unfold. It leads to four interactive demo kiosks where, in addition to the vehicle presentation, the products can be explored in greater depth.

Customer

HERE

Category

booth-pavilion

City

Mondial de l'Automobile, Paris

Year

2016

Area

320

Photo

Kathryn Rapier

Cooperation partner

Jack Morton Worldwide