HERE Paris Mondial

From the outside, the freestanding pavilion appears as an austere cube with a large-scale exterior LED as an inviting portal that leads visitors inside. Inside HERE’s new fire hall, visitors are immersed in: the unfold. The basic design element with its untamed peaks, corners and edges is expressively reminiscent of the tangled streets of maps and city plans.

Space and floor, interior and graphics are determined by the dynamic graphic language of unfold. It leads to four interactive demo kiosks where, in addition to the vehicle presentation, the products can be explored in greater depth.