Shanghai, China 2019
Benz & Ziegler Brand was commissioned to design the Hyundai exhibition booth at AUTO SHANGHAI in Shanghai, China.
Hyundai’s brand identity is characterized by bold and simple colors, while the design elements thrive in contour lines, strong contrasts and dynamic layers. The booth proposal follows in this vein with the goal of highlighting the company’s strong design aesthetic and clear vision.
The stand forms a spiral path starting from a strongly geometrically defined entry point and follows a route where the visitor can enjoy the main product of the exhibition at the end and in the middle of the stand.
The core of the booth is covered by a ceiling-mounted LED installation inspired by Chinese calligraphy, which uses illuminated elements to draw visitors’ attention to the main product.
Along the spiral path, one can also participate in the Hyundai experience in spaces that showcase the company’s top services, such as smart mobility and personalized products. The areas are designed to welcome guests and give them a sense of well-being.
The main materials aim to demonstrate Hyundai’s aesthetic, with the use of white paint, glass and LED lighting complemented by the warmer wood tones in certain areas such as the elevated extended lounge and meeting areas.
HYUNDAI
booth
AUTO SHANGHAI, Shanghai
2019
2925
