LG RSNA 2024

The LG booth at RSNA 2024 was developed based on the corporate design. Forms, colors, and materials were further evolved and translated in a way that creates a distinct architectural presence.
The furniture was intentionally designed to be reusable. At the same time, the latest radiology technology was subtly highlighted through white LED elements.
Overall, the booth feels modern, calm, and clear defined by bright surfaces and the rounded white design elements.