Cologne, Germany 2015
Immerse yourself in Digitainment City, the city of networking, growing media markets and digital marketing strategies. A dynamic-organic brand space was created for SevenOne Media (Pro7Sat1) at DMEXCO 2015. The central design element is an organic and video-playable ceiling landscape. It guides visitors through a cosmos of stories, content and clients and immerses the stand in changing atmospheres.
As a digital cloud, the ceiling LED spans the entire booth and, together with the architecture, embodies the dynamism of the growing successful company. SevenOne Media, the subsidiary of ProSiebenSat.1, markets the Group’s German-language stations as well as numerous digital platforms and services. We move brands is the client’s claim, which is consistently translated into an innovative media sculpture.
The topographically shaped media ceiling with its doubly curved surfaces and free forms covers 210 m². It radiates downward into the room: Like a built metaphor, the content cloud hovers above the architecture and can be seen from everywhere.
The entire brand space follows a dynamic opening and upward movement, reflecting the client’s growing market. A central open staircase connects the cloud with the overall space.
Seven One Media
booth
DMEXCO, Cologne
2015
320
Thomas Stefan
ATE
