DMEXCO’s staging deliberately plays with the contrasts of space and dissolution of boundaries, analog and digital. The dynamic-polygonal building is solid, material from the outside and a deliberately set contrast to the completely closed interior, which unexpectedly leads into “digital” worlds: Visitors experience an exhibition staging as an infinite and immersive space, charged with video content floating in space.
The Augmented Infinity Brand Space creates amazing spatial effects and makes it possible to experience SevenOne Media’s multifaceted approach and the topic of “opening up new digital spaces” in a brand space.
The Augmented Infinity Brand Space gets its “virtual reality” from semi-transparent mirror surfaces that span the entire space, visually expanding the room and interacting with large LED surfaces. The resulting “hologram effect” enriches the real space, for example with messages and graphic lines crossing in the air or a floating Ferris wheel in the room.
Augmented reality” becomes a built metaphor for the products of SevenOne Media, a subsidiary of ProSiebenSat1. The “Infinity Effect” visualizes the innovative power of the company, which is constantly opening up new digital spaces. The “immersive effect” makes visitors part of the staging and an integrated “addressee.
Seven One Media
booth
DMEXCO, Cologne
2017
320
Thomas Stefan
ATE
