Cologne, Germany 2017
Spotify for Brands understands people through music. Understanding streaming trends, habits and preferences is crucial for a successful marketing strategy. How listening habits reflect an identity was translated into a charming concept at DMEXCO: in a huge graphic panorama illustrating user emotions as horizons of experience.
The floating horizon simultaneously forms a facade of great distance effect. From the outside in the strong CI colors pink/orange, the horizon allows at the same time insights into the colorful inside, designed by the artist Jose Mendez: The colorful world of moments and moods in which music is heard.
The stand interior with its young furniture concept, info and interactive music desk is an inviting meeting place and brand space. In the hustle and bustle of the trade fair, you can linger here, let your eyes wander over the horizon and discover the diverse Spotify moments: The right music for every mood, according to the built message.
Spotify
booth
DMEXCO, Cologne
2017
210
Thomas Stefan
ATE
