Teads’ presentation solves the task of spatial translation from “digital to analog” in a unique and charming way: With the “WALL OF CONTENT”, Teads, the world’s leading provider of native video advertising, shows how fully customizable native videos fit into the digital environment and enhance advertisers’ messages.
The idea of seamless embedding is consistently carried forward by the trade show staging. A mosaic of screens of different formats forms a façade and merges with the semi-transparent stand architecture. In this way, it visualizes the flexibility of the products. From the outside, the façade becomes a large image that captivates visitors from afar, while the interior stages the products as a 360° horizon and forms a space for discussion, exchange and networking.
Teads
booth
DMEXCO, Cologne
2018
205
Thomas Stefan
ATE
