Total Energies EAGE 2025
Toulouse, France 2025
Toulouse, France 2025
TotalEnergies
Exhibition Booth
Toulouse, France
2025
Laurent Pascal
The TotalEnergies exhibition stand translated the forward-looking brand strategy into a spatial and sensory experience. The open, inviting architecture reflected innovation, sustainability, and a sense of human connection. At its center stood the “Energy Path” – a sculptural installation inspired by geological stratification. It stretched across the stand, visualizing the company’s seven energy pillars and symbolizing the role of geosciences in the energy future. A transparent envelope framed the architecture, added a sense of lightness, and gave the space a distinctive identity.
The visitor experience was staged as a hybrid: digital elements such as VR tours and interactive displays met analog, tactile experiences – such as the “Toulouse Wall,” where visitors could send real postcards.
A particular highlight was the modular Tech Hub – a museum-like exhibition area that combined geological samples, data visualizations, and narrative content. Complex geoscientific topics were presented in an accessible, exploratory, and emotionally engaging way.
The design impressed with its narrative clarity, emotional depth, and the courage to reveal relevance through reduction. No showmanship, but an authentic brand experience – tangible, meaningful, and lasting, all within a warm and welcoming atmosphere.
