Twitter DMEXCO

Communication strands that have become architecture

The “forest of tweets” symbolized the serial of always the same communication units and marked the change from public space (outside) to a specific twitter space (inside) at the booth. Neither closed nor completely open, the space shows itself mobile, transparent and filigree.

The visitor enters the interior of the “forest of tweets” by simply pushing aside a few hemp ropes, just as one makes one’s way through branches in a forest. The “forest of communication” is dominated by natural and little-worked materials: raw wood surfaces, unfinished combined with equally simple surfaces in white and blue, make the “immediacy” theme of the “tweets” tangible, a look-and-feel that reflects the entire company culture.
The two-story space with its large central seating area is flanked by a bar and information counter. The “Blueroom” with a 360° camera and the workshop and hands-on room, which offers high-quality giveaways in line with the handcrafted philosophy, round off the brand presence.