Wintershall Dea EAGE 2018

Copenhagen, Denmark 2018

MARKENRAUM ROADSHOW
EAGE CONFERENCE & EXHIBITION COPENHAGEN / DENMARK

The concept for the new brand architecture and trade fair presentation makes it possible to experience Wintershall Dea in all its facets and is also scalable and rebuildable. The appearance can be seen for the first time at EAGE Annual 2018, the largest multidisciplinary conference and trade exhibition on the latest developments in geophysics, geology and storage/petroleum technology. The other stops in the 2018 exhibition year are ONS in Stravanger, ADIPEC in Abu Dhabi and E-World 2019 in Essen.

In addition to products in the field of fossil energies, but also regenerative solutions, Wintershall Dea appears as a company that discusses questions of future energy supply in a changing market and seeks and presents answers to the many challenges. Complex tasks demand a clear design. The cubic design language of the Wintershall brand architecture creates an approachable and friendly appearance for the highly technological company.

Two clouds form the roof of the Wintershall Dea Merkanraum. They stand for the core aspects of the company. The brand banner as a space-creating element communicates the brand to the outside and, as a ceiling element, creates atmospheric themed areas inside the stand. The activation of the side walls ensures an extended use of the stand architecture beyond the surface area.

Ein Highlightexponat zeigt innovative Fördertechnologien. Als visueller Ankerpunkt weist er skulptural in die Ferne. Beim Näherkommen verorten semitransparente LCD-screens die schwebenden Elemente und betten sie in einen inhaltlichen wie technologischen Kontext. Die interaktive Nahbereichskommunikation führt das physische Exponat im Digitalen fort und bietet vertiefende Details.

Der warme Hospitality-Bereich ist das Herzstück des Standes. Ein großer Kommunikationstisch führt Kunden und Aussteller als Team zusammen.

Customer

Wintershall Dea

Category

booth

City

EAGE, Copenhagen

Year

2018

Area

85

Photo

Thomas Stefan