Based on the booth for ONS 2022, this appearance was developed for Cairo. The vertical division into a ground-level public area for information and exchange and an upper area for branding, long-distance effect as well as more personal meetings in the meeting rooms is clearly visible. In contrast to the booth at AOG 2022, one notices the much more open orientation with multiple access points and free choice of walkways, as the impact of the Corona pandemic was significantly reduced. As a result, spending time at the booth also became a more important topic again, which was helped by an Energy Station, among other things, where visitors could get refreshments. In addition, Benz & Ziegler was involved in developing ideas for the content and displaying the presentations on the touchscreens so that a holistic experience could be created.